Cliff Boit

Mzoori

Mzoori was a Kenyan online store. We rebranded and relaunched it as a mobile-first bookshop that’s simple to use and explains itself.

Where
Kenya
Scope
Rebrand and relaunch
Platform
Mobile-first web
The relaunched Mzoori in a browser: a banner reading “Mzoori is now books, books and more books. Let us now help you stock your library, can’t find it? we will get it for you”, free delivery on orders above KES 3500, a books search, a Best books of May shelf, and Kenyan Authors and Romantic Reads promotions. , open full size

The problem

Help Mzoori sell books online with a mobile-first site that’s easy to use and explains itself.

The goal

The immediate goal was to rebrand and relaunch Mzoori as a start-up that sells books first and then expands into other products and services, the way Amazon started out selling only books.

What I did

  1. Redesigned the website
  2. Stakeholder interviews
  3. User interviews
  4. Personas
  5. Scenarios
  6. Site maps
  7. Information architecture
  8. Competitive research
  9. Wireframes
  10. High-fidelity design
  11. Hand coding in HTML5 and CSS3
  12. A/B tests on calls to action
Mzoori 1.0: a general online store with an HP printer ink banner reading “Buy more, Pay less”, and recently viewed books and a subwoofer. , open full size Mzoori 2.0 on a laptop: a books search, Best books of May, Kenyan Authors and Romantic Reads, and the shop’s promises of smart shopping, a money back guarantee and worldwide shipping. , open full size

Results

  • Higher conversion than in previous months.
  • Steady traffic growth after the relaunch.
  • A lower bounce rate and medium average time on site, which suggested people were staying and coming back.
  • Mobile first, so no one was left out.
  • More engagement on social media, and more of it positive.
  • In-page analytics and click tracking showed people could find their way around.